THE TRIP FROM TECH B2B START-UP TO UNICORN: AN ANALYSIS OF EFFECTIVE B2B ADVERTISING AND MARKETING METHODS

The power of critical marketing in technology startups can not be overstated. Take, for instance, the amazing trip of Slack, a renowned workplace interaction unicorn that improved its marketing story to break into the business software program market.During its very early days, Slack encountered significant challenges in developing its footing in t